Our brief was to capture the new Volvo FH16XXL on the road in the iconic Pilbara region in Western Australia. We were asked to focus our efforts in three ways:
1. Craft a compelling narrative that would inspire viewers
2. Talk about Volvo FH16’s industry leading safety in an authentic way
3. Capture the incredible landscape of the Pilbara region
We found Heather Jones who raised & home-schooled her 2 daughters while trucking around outback Australia, a truly inspiring story and ’never-give-up’ attitude.
