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Nodo, acclaimed for gluten-free, baked-not-fried donuts, ventured into specialty coffee with their locally roasted blend, ”Wake Up Beautiful.” For its packaging, they sought a design reflecting the blend’s unique character and their South East Queensland roots. Our solution? A playful yet sophisticated design that marries the vibrant spirit of the Gold Coast with the distinct red bourbon beans from Colombia. Bold typography, lively iconography, and a colour palette of pastel pink and vibrant red bring these taste notes to life with energy. The repeating pattern of the blend’s name reinforces brand recognition. Furthermore, reflecting Nodo’s dedication to sustainability, we repurposed their brand identity to underscore their use of recyclable packaging, creating a design that truly embodies both the distinctive quality of ”Wake Up Beautiful” and Nodo’s environmental ethos.