Wonder Reef is the Gold Coast’s new eco-tourism attraction. The world’s first buoyant reef soaring 22 metres above the sea floor, nine giant structural reefs created by local artists.
Wonder Reef is an experiential activation like no other – living on for hundreds of years and sustainably delivering millions of dollars to the local economy.
In the theme of going deeper, our brand experience did just that. The website let you plunge the depths to explore more. Our digital banners used the best formats for scrolling down. Even our eDM’s were a really deep dive to book online. We also created an AR experience that let people dive wherever they were, surrounded by the marine life they would get up close to.
Launched in May 2022, the Wonder Reef is already a local icon, operating at the intersection of experiential, economical and sustainable, and bringing in millions of extra tourism dollars.
