badc

2024 - Finalist

Wrangle Your Money

Finalist 2024
Alt.vfx
NAB

NAB has unveiled its latest campaign dubbed “Wrangle Your Money”. The national campaign demonstrates how NAB is supporting and empowering customers to make better financial moves.

As part of the “More Than Money” brand platform, the latest work comes at a pivotal time as the country continues to grapple with the changing economic climate.

Rooted in the idea that NAB supports customers to manage their money when decisions feel wild, the entertaining campaign borrows from cinematic western tropes and is set in the front and back of a baby store. It shows NAB’s expert bankers helping their customers – with a lasso no less – wrangle their money to make more informed and confident financial decisions.

Advertising agencyTBWA Melbourne
Creative directorMatt Stoddart
Agency producerJanine Wertheim, Alana Taylor
Production companyGood Oil
DirectorDave Wood
Post production houseAlt.vfx
Visual effectsDave Edwards
AnimatorChris Rentoul, Brendan Jacquin
Soundmusic studioRumble Studios
Other Contributors

CG Supervisor: Jordan McInnes
Model: Isabelle Anderson Schmidt, Jonathon Wimberger, Mitchell Robinson, Sam Lee
Producer: Carly Rosenberg, Martina Joison
Lighting: Raven McLean, Cerac Brown, Jamie White
Comp: Marc Gollenia, Ryan Phillips, Will Scowsill
FX Artist: Cooper Johnstone
Online: Ant Newton