Hayfever takes all the fun out of life. When you’re suffering from hayfever, you’re a miserable, sniffing, unhappy grump. So we dramatised this insight by transforming Australia’s most fun icon – Luna Park – into a suffering one. We closed down the fun park for one day and installed specially-crafted substitutes for existing attractions: lethargic carousel horses, sneezing clowns and miserable rollercoasters. We executed the campaign across TV, press, POS and digital media. The campaign resulted in a 23.4% increase in pharmacy sales.
Luna Park –TV, Magazine, POS 04A Campaign
Bronze 2013
Publicis Mojo
Sanofi
Telfast
Advertising Agency Publicis Mojo
Creative Director Andy Ward
Copywriter Ryan Petie
Art Director Andy Geppert
Agency Producer Vicki Lee
Print Production Manager Luke Stocks
Account Service Jacqueline Stuban
Client Marketing Manager Marc Harvey
Production Company Two Little Indians
Director Tori Garrett
Producer James Greville
Cinematographer Russell Boyd ACS
Post Production House Cutting Edge
Editor Kerry Farrell
Visual Effects Zenon Kohler
Retoucher Justin Overell
Photographer/Illustrator Photographer John Bowden
Entry ID 1176
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