Stop Yourself

Finalist 2013
Community safety

Advertising Agency GPYR
Creative Director Andrew Thompson
Copywriter Cam Healy
Art Director David Maunder
Agency Producer Kohbe Vela
Print Production Manager Michelle Short
Account Service Fiona Caird/Petra Noonan
Client Marketing Manager Kath Ryan
Production Company Blacklab
Director Grant Marshall
Producer Imogen Dick
Cinematographer John Stokes
Post Production House Cutting Edge
Editor Kerry Farrell
Sound Designer Ross Batten
Retoucher Danny Joslyn
Photographer/Illustrator Jesse Smith

Entry ID 1320

Everyone knows the danger of electricity, but we’re still willing to take risks around it. So to overcome people’s complacent and at times arrogant attitude towards electricity, GPY&R created this hard-hitting campaign for Energex spanning TV, radio and outdoor. Ultimately, the work aims to change people’s attitudes and behaviours, and to stop them from putting their life at risk.