Essential Campaign

Finalist 2013
Clemenger BBDO
APN Australian Regional Media
APM ARM Regional Mastheads

Advertising Agency Clemenger BBDO
Creative Director James Burchill / Nancy Hartley
Copywriter Rhys Venning / Tim Kelly
Art Director Mike Fritz / Cam McMillan
Print Production Manager Matt Fryer
Account Service Jordan Chinchen / Harleigh Reimer / Mike Conybeare
Client Marketing Manager Duncan Matthews / David Graham
Production Company The Producers
Director Mitch Kennedy
Producer Tanya Spencer
Post Production House Alt.Vfx
Editor Matt Bennett
Visual Effects Ant Newton / Brendan Savage
Sound/Music Studio Silver & Scout
Sound Designer Stevie-leigh Batiste
Retoucher Ryan Hoy / Damien Bredberg
Finished Artist Ryan Hoy
Photographer/Illustrator Damien Bredberg
Front End Designer Cam McMillan
Digital Producer Anna Smith
Developer Rob McIntyre
Back End Developer Rob McIntyre

Entry ID 1686

APN ARM mastheads have been the backbone of regional communities for over 150 years – reporting local news, championing local spirit and celebrating life, locally.

But with the proliferation of international news readily available online, the readership of these newspapers had started to wane. However, the things these global news networks don’t report are the local stories and events more likely to affect the locals themselves.

Through an integrated campaign that leveraged TV, press, outdoor and online channels, we reminded 14 regional communities why reading the local paper isn’t just important, but essential.