Australia’s 2 million small businesses employ over 7 million people and contribute billions of dollars to our economy. Yet their efforts are continually impeded by an ever-growing burden of government taxes, legislation and red tape.
The federal election offered the Australian Chambers of Commerce the opportunity to put small business concerns on the political agenda. The resulting Too Big To Ignore campaign brought thousands of small business voices together, effectively demonstrating to politicians of all persuasions just how large and powerful a force small business truly is.
Support for the campaign was attracted through range of integrated channels, that drove traffic to a dedicated microsite where that support could be registered and promoted further. In just a few short months, the Too Big To Ignore campaign more than lived up to its name, gaining over 80,000 registered supporters and national media coverage worth over $1.5M to date.