Come back refreshed

Silver 2014
AirAsia
Brand

Advertising Agency Publicis Mojo
Creative Director Andy Ward
Copywriter Christian McKechnie
Art Director Benjamin Lees
Agency Producer Vicki Lee
Account Service Jo Millington, Shaka Kane, Emma Lioyd, Sarah McCabe
Client Marketing Manager Stuart Myerscough
Production Company Play TV
Director Frazer Bailey
Producer Justin Lyons
Cinematographer Jason Hargreaves
Post Production House Play TV
Editor Digby Hogan
Sound/Music Studio The Voice Plant
Sound Designer David Champion
Other Contributors

N/A


Entry ID 1891

Escape
The airline category sticks to the same conventions, time and time again. To show that AirAsia is different, we created three short films without boring destination montages and forgettable music.

In each of these funny short stories, the main character has a fairly creepy problem (that’s strangely easy to relate to) in their everyday life, but finds a unique solution by heading to one of AirAsia’s destinations.

To get these videos seen, we used an innovative rich media banner that targeted mobile device users. These banners featured a media carousel so viewers could watch all three videos, as well as social media share buttons.