Sun Mum puts a hit on

Silver 2014
Queensland Health
Sun Safety

Advertising Agency JuniorCru
Creative Director Jonathan Drapes
Copywriter Ollie Beeston, Jonathan Drapes, Corey Silva
Art Director Corey Silva
Agency Producer Natasha Murray
Account Service Jess Kolb
Client Marketing Manager Penny Paterson, Phillip Stork
Production Company Fabric Films
Director Charlie Fergusson
Producer Krista Fergusson
Post Production House The Post Lounge
Editor Sue Schweikert
Visual Effects Phil Radford, Nuala Sheridan
Sound/Music Studio The Post Lounge
Sound Designer Ben Stewart

Entry ID 2058

Online videos were hosted on Sun Mum’s YouTube channel and were pushed to our audience via Sun Mum’s Facebook Page and Tumblelog. We also used a mixture of Facebook paid and sponsored posts, and YouTube TrueView in-stream ads to target our 15–24yo Queensland demographic. Viewer comment and share generated significant viral spread.