Finalist 2014

Advertising Agency Publicis Mojo
Creative Director Andy Ward
Copywriter Christian McKechnie
Art Director Ben Lees
Agency Producer Vicki Lee
Account Service Jo Millington, Shaka Kane, Emma Lioyd, Sarah McCabe
Client Marketing Manager Stuart Myerscough
Production Company Play TV
Director Frazer Bailey
Producer Justin Lyons
Cinematographer Jason Hargreaves
Post Production House Play TV
Editor Digby Hogan
Sound/Music Studio The Voice Plant
Sound Designer David Chamoion
Other Contributors

3 executions in this campaign

1 The Holiday Bulge

2 Come back refreshed

3 Leave your troubles behind

Entry ID 1902


The airline category sticks to the same conventions, time and time again. To show that AirAsia is different, we created a suite of ads without boring destination montages and forgettable music.

In each ad, the main character has a fairly creepy problem (that’s strangely easy to relate to) in their everyday life, but finds a unique solution by heading to one of AirAsia’s destinations.