Human Sundials – the sun safety message delivered in the right place at the right time.This outdoor idea used people’s own shadows to remind them when the sun is at its most dangerous – between 10am and 2pm. The campaign consisting of stencils and floor decals was launched on Kids Day at the Brisbane International Tennis Tournament to educate children on sun-safety in a simple engaging way. The stencils on the ground read: If your shadow falls inside the circle, it’s time to cover up.
Human Sundials 05E Ambient
Silver 2014
Suncorp
Sunwise
Advertising Agency GPY&R Brisbane
Creative Director Andrew Thompson
Copywriter Jim McKeown
Art Director Joshua Bartlett
Agency Producer Kohbe Vela
Print Production Manager Michelle Short/To
Account Service Richard Boland/Katherine Osborne
Client Marketing Manager Bernadette Norrie
Other Contributors
Dylan Jones - Editor
Jack Wareham - Time Lapse Shadow Shooter
PLEASE SEE CASE STUDY FILM
Entry ID 1955
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