We created Makeunders (reverse makeovers) to show smokers the damaging effects smoking would have on their looks if they continued to smoke. The activation happened in shopping centres right across Queensland, and was also picked up by local news and social media.
Your Future’s Not Pretty 05E Ambient
Finalist 2014
Queensland Government
Anti-Smoking (Youth)
Advertising Agency GPY&R
Creative Director Andrew Thompson
Copywriter Tristan Viney
Art Director Carl Robertson
Agency Producer Kohbe Vela
Account Service Fiona Caird/Stephanie Tokich
Client Marketing Manager Phillip Stork
Photographer/Illustrator Damien Bredberg
Other Contributors
Nicole Leatherby - Producer (Damien Bredberg Photography)
Kathleen Banks - Mediacom
PLEASE SEE CASE STUDY FILM