Fake Drug Deal

Finalist 2014
Crime Stoppers
New Synthetic Drugs

Advertising Agency JuniorCru
Creative Director Jonathan Drapes
Copywriter Charles Schaefer
Art Director Simon Budzevski
Agency Producer Anna Kelly
Print Production Manager Todd Adams
Account Service Andy Clifford & Anna Kelly
Client Marketing Manager Eamon Bryant
Photographer/Illustrator Simon Budzevski
Other Contributors

James Lovas

Entry ID 2168

Crime Stoppers was targeting new synthetic drugs dealers and users. These hard drugs are sold in confectionary-stlye packaging online, and under the counter in adult shops, tobacconists and herb shops. We produced this authentic looking fake drug packaging but didn’t put chemicals inside. The ‘drug bag’ contained a mini brochure. These ‘fake deals’ were distributed in bars, night clubs and during workplace safety drug tests at mine sites. Over 10,000 were produced.