Queenslanders had seen the electrical safety messages for years, but accidents were still happening. So to convert strong awareness into action, we created the Grim Llama to act as a harbinger of electrical doom. Llamas are natural alarm bells, and in the same way, our character acts as a memorable trigger, designed to put safety top of mind when people are near potential hazards.
Think Ahead a Bit – Don’t DIY; Construction; Tree Trimming 01F Campaign
Silver 2015
Clemenger BBDO Brisbane
Ergon Energy Network
Home Safety
Advertising Agency Clemenger BBDO Brisbane
Creative Director Marianne Harvey, Cristian Staal
Copywriter Christie Meehan
Art Director Terry Whidborne
Agency Producer Imogen Dick, Kyla Bridge
Account Service Lisa Nobes, Patrice Dodd, Alexandra Pavlos
Client Marketing Manager Sam Schultz, Ros Mitchell
Production Company Kiosk
Director Ryan Renshaw
Producer Sara Taghaode
Post Production House Alt VFX
Editor Matt Bennett
Visual Effects Karen Fabling
Sound/Music Studio Cutting Edge Brisbane
Sound Designer Ross Batten
Other Contributors
Gay Chinchen - Brand Strategy Director
Entry ID 2553
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