How will we serve their memory?

Silver 2015
Engine Group
Department of the Premier and Cabinet
Anzac Centenary Coordination Unit

http://anzac.speedstaging.com/

Advertising Agency Engine Group
Creative Director Kory McAvoy, Merrin McCormick
Copywriter Merrin McCormick
Art Director Kory McAvoy
Agency Producer Caz Vize
Print Production Manager Caz Vize
Account Service Sarah Deery
Production Company Cartel Film Production
Director El Davros
Producer Katherine Cooke
Cinematographer Jason Hargreaves
Post Production House Alt.vfx
Editor Matt Bennett, Ant Newton
Sound Designer Stevie-Leigh Batiste
Graphic Designer Megan Nguyen
Retoucher Justin Overell
Finished Artist Megan Nguyen
Front End Designer Kory McAvoy
Digital Producer Caz Vize
Other Contributors

Stills Photographer- Sam Scoufos
Stills Photographer - Justin Overell


Entry ID 2457

Engine were appointed by the ACCU to generate awareness and involvement in the Queensland Anzac Centenary – a 4 year commemoration marking the duration of the First World War.

We asked our audience ÔHow will we serve their memory?Õ through a multi-channel campaign including TV, cinema, radio, press, social media and PR. To ensure the campaign felt personal and relatable, we engaged current Australian Defence Force personnel to read genuine letters/telegrams written by Queenslanders who served in the First World War.

Results: Website visitation increased from 400 to 4000 unique visitors per week. TVC received over 110,000 completed YouTube views.

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