Queenslanders had seen the electrical safety messages for years, but accidents were still happening. So to convert strong awareness into action, we created the Grim Llama to act as a harbinger of electrical doom. Llamas are natural alarm bells, and in the same way, our character acts as a memorable trigger, designed to put safety top of mind when people are near potential hazards.
Think Ahead a Bit 04A Campaign
Silver 2015
Clemenger BBDO Brisbane
Ergon Energy Network
Home Safety
http://noagencybranding.com/grimllama
Advertising Agency Clemenger BBDO Brisbane
Creative Director Marianne Harvey, Cristian Staal
Copywriter Andie Graham, Christie Meehan
Art Director Terry Whidborne
Agency Producer Imogen Dick, Kyla Bridge
Print Production Manager Nick Polianlis
Account Service Lisa Nobes, Liam Brown, Jess Tarrant, Patrice Dodd, Alexandra Pavlos
Production Company Whistling Wolf, Kiosk
Director Dan Marsden, Ryan Renshaw
Producer Kurt Royan, Sara Taghaode
Post Production House The Post Lounge, Alt VFX
Editor Grant Sundin, Matt Bennett
Visual Effects Karen Fabling
Sound/Music Studio Cutting Edge Brisbane
Sound Designer Ross Batten
Entry ID 2554
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