George Patterson Y&R
Advertising Agency GPY&R Brisbane
Creative Director Andrew Thompson
Copywriter Ash Kennedy
Art Director Carl Lough
Agency Producer Kohbe Vela
Account Service Fiona Caird, Stephanie Tokich
Client Marketing Manager Chris Wilton, Natalie Choules
Production Company Taxi Film Production
Director Mike Mier, Lav Bodnaruk
Producer Simone Mackie, Andrew Wareham
Post Production House Cutting Edge
Editor Annika Salisbury
Sound/Music Studio Cutting Edge
Sound Designer Mike Lange
Digital Producer Lara Foxon
Developer Adam Stockdale
Entry ID 2600
To help Queenslanders keep their stuff safe, Suncorp Insurance teamed up with Trov, a new app that stores a record of the stuff you own. But how do you get people to take photos of their stuff when theyÕre too busy taking photos of themselves? We had to create a new photo category to rival the selfie.
Introducing the stuffie (photos of your stuff).
We launched the campaign online asking people to put down the selfie stick and download Trov instead. The app was downloaded over 50,000 times in four weeks. And even better, less selfies on our feeds.