To help Queenslanders keep their stuff safe, Suncorp Insurance teamed up with Trov, a new app that stores a record of the stuff you own. But how do you get people to take photos of their stuff when theyÕre too busy taking photos of themselves? We had to create a new photo category to rival the selfie.
Introducing the stuffie (photos of your stuff).
We launched the campaign online asking people to put down the selfie stick and download Trov instead. The app was downloaded over 50,000 times in four weeks. And even better, less selfies on our feeds.