Gold 2015
George Patterson Y&R
Tatts Lotteries

Advertising Agency GPY&R Brisbane
Creative Director Brendan Greaney
Art Director Andrew Leftley
Agency Producer Kohbe Vela
Print Production Manager Todd Williams
Account Service Lucy Flower, Nick Foxcroft
Client Marketing Manager Ben Johnson, Jen Lyons
Graphic Designer Lloyd Budd
Retoucher Santi Drane
Finished Artist David Fanning
Digital Producer Grace Francis
Other Contributors

General Manager: Richard Boland
Creatives: Vicky Gitto, Mariano Legname

Entry ID 2589

Powerball is AustraliaÕs richest lottery. In the lead up to ThursdayÕs big draw, we wanted to remind Australians how winning could change their lives. So we floated giant helium above luxury yachts at the Gold CoastÕs busy restaurant and marina strip. The eye-catching display was supported by print, outdoor and social media.