The 5th C

Finalist 2017
McCann Queensland
The Diamond Concierge

Advertising Agency McCann Queensland
Creative Director Benjamin Davis
Copywriter Fiona Self & Benjamin Davis
Art Director Benjamin Davis & Jackie Dewar
Agency Producer Sarah Jacobs
Account Service Lucy Stubbs
Client Marketing Manager Regina Koh
Production Company Taxi
Director Justin McMillan
Producer Mark Bishop
Cinematographer Tim Tregoning
Post Production House AltVFX
Editor Joelle Baudet
Other Contributors

Production: Cartel Film Production
Director: Davros El Davros
Executive Producer: Damion Tiernan
Director of Photography: Sam Scoufos
Stills Photographer: Lis Harvey @ Compadre Pictures 

Entry ID 8675

Australian men are invited to forget about trying to learn all things cut, colour, clarity and carat weight and call on the 5th C for their next diamond purchase, the first brand campaign for The Diamond Concierge. The campaign which introduces the only ‘C’ you need to know when shopping for a diamond, the online retailer’s ‘Diamond Concierge’ is here to share his wealth of knowledge for men who find themselves lost in the search for the perfect stone for a loved one. A tongue-in-cheek take on the complex world of diamonds and the jewellery industry, the 5th C adds an element of humour to a typically serious topic.