Sunsuper Riverfire Launch Master Campaign

Finalist 2017
RUMBLE Creative & Media
Sunsuper Riverfire Launch Master

Advertising Agency RUMBLE Creative & Media
Creative Director Nancy Hartley; James Burchill
Copywriter Rhys Venning
Art Director Bec McCall
Account Service Anne-Maree Jenyns
Client Marketing Manager Aleks Marer
Production Company Two Little Indians
Director Josh Tanner
Producer James Greville
Cinematographer Brendan Shambrook
Post Production House The Post Office
Editor Anasiou Canaris
Animator Anasiou Canaris
Front End Designer Bec McCall
Digital Producer Scott Esdaile; Oscar Nicholson
Developer Christian McKenzie; Joel Garvey
Back End Developer Christian McKenzie; Joel Garvey

Entry ID 8000

Since 2010, Sunsuper has been the major sponsor of Riverfire – the spectacular finale of the city’s month-long Brisbane Festival. Each year, almost half a million people flock to the city for a day of relaxation and celebration, which culminates in the mother of all firework displays. In 2016, Sunsuper wanted to strengthen their sponsorship presence even more by giving people even more reasons to get excited about the big event.
So we gave partygoers something no other festival has done before – the chance to launch the fireworks. And thus, the search for the next Sunsuper Riverfire Launchmaster began.