Arts&Minds

Gold 2017
Khemistry
Anglicare Southern Queensland
Anglicare Arts&Minds

http://artsandminds.entries.agency/

Advertising Agency Khemistry
Creative Director Lindsay Thompson
Copywriter Tim Kelly
Art Director Lindsay Thompson
Agency Producer Bec Dakin
Account Service Sarah Ferguson
Client Marketing Manager Karen Crouch & Christina Walker
Production Company Khemistry
Director Nicholas Fornasier
Producer Bec Dakin
Cinematographer Alex Greaves
Post Production House Khemistry
Editor Nicholas Fornasier
Sound/Music Studio Khemistry
Sound Designer David Gaylard & Nathan Corporal
Graphic Designer Lieve Torbeyns
Finished Artist Lieve Torbeyns & Gaelle Masurier
Illustrator Artists - Kyan De Vere, Jayne Curle, Lorelle Murray, Rochelle Alahendra, Cielle Van Vuuren, Ash Peel
Front End Designer Sophia McDermott
Digital Producer Danielle Shannon
Developer Lakeisha Wall
Back End Developer Jose Navas

Entry ID 7572

Community care provider Anglicare needed to raise awareness for their mental health and wellbeing services. Through the Anglicare Arts&Minds initiative we were able to re-frame these crucial services in a beautiful and innovative way.

We invited six emerging artists, each facing their own mental health struggles, to take the challenge of creating a work of art in just 8 hours. The process was broadcast live across THE Goa GRID digital billboard network and Facebook LIVE. The billboards then transformed into live bid trackers, as each piece was auctioned across the state, raising funds alongside awareness.

The results were just as beautiful as the artwork. The campaign saw over 4.5 million impressions across outdoor and digital channels, achieving our awareness goal. Along the way, 50+ bids and donations raised much needed funds for Anglicare’s mental health and wellbeing services Рwhich goes to show that art can make a difference.

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