Weis Ice Cream is made from summer fruit. So to showcase this, we created a summer soundtrack, where fruit became instruments. Using nano computers and wires, we made a sampling desk from fruits like mangoes, watermelon, and summer berries.
Weis Juicy Cuts launched as an exclusive summer track, produced and performed live on fruit by Aussie DJs YesYou.
Initially performed at live events, the campaign then ran across a range of social, online and outdoor channels. Interactive sampling, live radio performances and music festival gigs kept the party going over summer. And the track, ‘Make Me’, was also released on Apple Music and Spotify.