Juicy Cuts

Bronze 2017
Weis Ice Cream

Advertising Agency Clemenger
Creative Director Cristian Staal & Marianne O'Brien
Copywriter Christie Luxton
Art Director Andy Geppert
Agency Producer Robyn Dodd
Account Service Christine Gannon
Client Marketing Manager Julie Weis, Joint Managing Director
Production Company Kiosk
Director Siobhan Mulready
Producer Sara Taghaode
Post Production House Chop Shop
Editor Siobhan Mulready
Sound/Music Studio Chop Shop
Composer YesYou
Photographer Kenny Smith
Digital Producer Lee-Ann Dennis
Other Contributors

Assistant Brand Manager: Kurtis L'Estrange
Managing Director: Rob Hudson
Strategy Director: Gay Chinchen
Senior Account Director: Jane Harding

Entry ID 8056

Weis Ice Cream is made from summer fruit. So to showcase this, we created a summer soundtrack, where fruit became instruments. Using nano computers and wires, we made a sampling desk from fruits like mangoes, watermelon, and summer berries.

Weis Juicy Cuts launched as an exclusive summer track, produced and performed live on fruit by Aussie DJs YesYou.

Initially performed at live events, the campaign then ran across a range of social, online and outdoor channels. Interactive sampling, live radio performances and music festival gigs kept the party going over summer. And the track, ‘Make Me’, was also released on Apple Music and Spotify.