Christmas is the busiest time of the year for advertising clutter. So Powerball decided to take a less traditional approach, taking over one of Australia’s busiest airports to create one brave outdoor stunt. The gift-wrapped 80-seater private jet, combined with a snap-and-share promo, generated a wave of social media shares. Holiday-makers snapped and shared it, and coverage on prime-time news helped reach 1.5 million people in just 24 hours.
If your name is mentioned in the submitted credits of this piece, you are entitled to order a duplicate trophy with your name on it.