Joy From The World

Bronze 2017
Khemistry
Khemistry
Joy From The World

http://khemistry.com.au/joy-world

Advertising Agency Khemistry
Creative Director Lindsay Thompson
Copywriter Tim Kelly
Art Director Lindsay Thompson & Lieve Torbeyns
Agency Producer Bec Dakin
Account Service Andy Fyffe
Production Company Khemistry
Director Phil Hagstrom
Post Production House Khemistry
Editor Nicholas Fornasier
Sound/Music Studio Khemistry
Sound Designer David Gaylard
Graphic Designer Lieve Torbeyns
Finished Artist Lieve Torbeyns
Printer IPG
Illustrator Lieve Torbeyns
Front End Designer Lieve Torbeyns
Developer Peter Mills

Entry ID 7582

Joy from the World is Khemistry’s Christmas card with a digital twist. The traditional DM piece was delivered to clients, containing a die-cut card that folded into a cute tree ornament. But, in true Khemistry style, there was a surprise in store!

The DM piece invited our clients to download a bespoke Joy from the World App, and turn their phone towards the tree, which lit up on screen with a VR activation. Each day, for five days, a different layer of the tree was unlocked, sharing Christmas stories from around the world, as told by Khemistry’s very multicultural staff.

Joy from the World made a big impact with our clients, generating positive word of mouth and social sharing. It also helped us start fresh conversations with clients about our in-house VR capabilities, and about how we could create a little bit of digital magic for them in 2017.