This personalised direct mail piece was sent to prospective clients the day after a very successful night for the agency at the 2017 AMI Awards. Creatively we combined visual elements from two campaigns that were national winners. One campaign was a road safety initiative targeting parents of P-platers. The other was for Sunny Queen Farms’ free range eggs. A quick illustration, and speedy printing and die-cutting ensured the mailers were in the hands of Marketing Managers and CEOs within 24 hours.
Chook on a ‘Plate’ 14B Direct Mail
Finalist 2018
BCM
BCM
Promotional Direct Mail
Advertising Agency BCM
Creative Director Peter Goodall
Copywriter Peter Goodall
Art Director Andy Ward
Print Production Manager Will Noy
Printer Colour Chiefs
Other Contributors
NOTE FOR JUDGING - HARD COPY BOARD (WITH SAMPLES OF MAILER ATTACHED) SUPPLIED.