Faces of Joint Pain

Finalist 2018
Publicis Worldwide
Nature's Own

Advertising Agency Publicis Worldwide
Creative Director Ryan Petie
Copywriter Shaun McMahon
Art Director Aldo Ferretto
Agency Producer Vicki Lee
Print Production Manager Luke Stocks
Account Service Jake Donaghey
Client Marketing Manager Stephen Walker
Production Company Play TV
Director Fraser Bailey
Producer Justin Lyons

Entry ID 18952

We know that Joint Pain is an ailment that isn’t seen by anyone, but felt by many. The objective was to resonate with Joint Pain sufferers by visualising the pain they experience every day, and social media was the best medium to achieve this. We developed a hero film, with cut-down versions targeted to known trigger points of Joint Pain to drive relevance. With the equivalent of 100+ days of content watched & 300,000+ engagements, we were able to cut-through a traditionally rigid, and dry market to land our message with Joint Pain sufferers.

Key Metrics

· 4,000,000+ impressions
· 1,300,000+ Video Views
· 300,000+ Engagements
· Equivalent of 2,200+ hours of hero video views (i.e. 92 days) – hero video was 72 seconds in length, we we’re able to hold views for a significant portion of this.