gotU – just when you need it.

Silver 2018
RUMBLE Creative & Media
Allianz Worldwide Partners
gotU - Roadside Rescue

Advertising Agency RUMBLE Creative & Media
Creative Director Nancy Hartley; James Burchill
Copywriter Rhys Venning
Art Director Bec McCall
Account Service Harold McKeon
Client Marketing Manager Lauren Swift; Chloe Ringelstein
Production Company Taxi
Director Henry Boffin
Producer Andrew Leslie
Post Production House Cutting Edge
Editor Ethan Simiana
Sound/Music Studio Cutting Edge
Sound Designer Mike Lange
Illustrator Marco Palmieri

Entry ID 17383

Allianz Worldwide Partners entered the roadside assistance market with a product called GotU. Dominated by big membership-based players, this new alternative gave drivers a refreshingly different way to get help, by allowing them to pay for the service they needed, only when they needed it.

‘Just when you need it’ was the fitting statement of this brand repositioning and was expressed through a playful campaign that focussed on those vehicular woes we all face – the moments when you really need a rescue – via radio, outdoor, social, and video content.