Hospo Voice

Finalist 2018
Hospo Voice
Posters, Video, Merchandise

Advertising Agency flip
Copywriter Jesse Richardson
Art Director John La Motta
Production Company Bodhi Films
Director Brendan Williams
Producer Todd Williams
Cinematographer Brendan Williams
Digital Producer Katch Harris

Entry ID 17462

Rather than plead with a join message, this tongue-in-cheek campaign appealed to the target’s cynical humour by taking the piss out of dodgy bosses. A satirical video was complemented by ‘rock posters’ which were pasted all over the city, and members were incentivised to join up with a merch pack.