Money with Sunny

Finalist 2018
Publicis Worldwide

Advertising Agency Publicis Worldwide
Creative Director Ryan Petie
Copywriter Kirsten Twigg
Art Director David Schaak
Agency Producer Vicki Lee
Print Production Manager Luke Stocks
Account Service Vanessa West
Client Marketing Manager Kristi Woolrych
Production Company Goodoil
Director Adam Stevens
Producer Mark Foster
Cinematographer Lachlan Milne
Post Production House Cutting Edge
Editor Bernard Garry
Visual Effects Steve Leacey
Sound/Music Studio Cutting Edge
Sound Designer Mike Lange

Entry ID 18947

In a fraught world of financial stress and hardship, Royal Commissions into banking, and general mistrust, Australia needed a little optimism and hope when it came to money. Enter Sunny. A 10-year-old girl who symbolises how simple and straightforward money can be, if you do it right. Money with Sunny danced across our screens, billboards, shop fronts, radios, everything really! And it worked: 35M impressions, 4% uplift in web traffic, 9.48% uplift in Facebook following, insurance up 21%, Apple Pay up 77.5%.