The world’s most feel-good blanket

Silver 2018
Engine Group
Australia for UNHCR
Feel-good blanket

Advertising Agency Engine Group
Creative Director Kory McAvoy
Copywriter Mark Smith
Art Director Kory McAvoy
Agency Producer Tim Weger
Print Production Manager Kirsty McRuvie
Account Service Kirsty McRuvie
Client Marketing Manager Leigh Zimmermann
Production Company Traffic Film Production
Director Israel Rivera
Producer Andrew Leslie
Post Production House Cutting Edge
Editor Kerry Farrell
Sound Designer Mike Lange
Composer Ack Kinmonth
Graphic Designer Megan Le-Nguyen
Finished Artist Megan Le-Nguyen
Printer Spot Productions
Photographer Israel Rivera

Entry ID 18503

A blanket.

In many cultures, it represents artistry and generosity. Gifting one demonstrates honour, friendship and respect; receiving one is said to bring blessings and prosperity. For children, it’s a de facto teddy bear. For parents, a demonstration of warmth and love.

And for a refugee, it’s often all they have.

To celebrate World Refugee Day, we launched The World’s Most feel-good Blanket – a blanket that keeps your family warm and also hugs a refugee. That’s because all profits raised are donated to Australia for UNHCR.

The World’s Most feel-good Blanket supports the plight of the world’s 65.6 million displaced people. And, as every UNHCR-branded blanket is designed as a conversation piece, it opens more eyes to the worst refugee crisis of our time.