Look to the Stars

Finalist 2019
Queensland Police Service
Campaign

Advertising Agency Gilimbaa Creative Agency
Creative Director Amanda Lear
Art Director Jack Tierney
Client Marketing Manager Wayne Rasmussen
Production Company Cutting Edge
Design Studio Gilimbaa Creative Agency
Graphic Designer Jenna Lee
Finished Artist Jenna Lee
Illustrator Jenna Lee

The Queensland Police Service has a long and sometimes deeply fractured relationship with the state’s Aboriginal and Torres Strait Islander peoples, and tasked Gilimbaa with creating an artwork telling the story of the past, present and future of QPS and to help build relationships with communities into the future.

Gilimbaa used its unique ‘Fish Trap’ approach to develop the ‘Look to the Stars’ artwork, which became a defining and uniting moment for Queensland communities.

It is based on the universal human experience of looking up at the stars in wonder, reflecting upon the past, contemplating the present, and imagining a better future.

‘Look to the Stars’ now adorns the QPS headquarters entrance in Brisbane and features on uniforms, environmental decals, retail merchandise, and much more.

The artwork became a defining and uniting moment for communities, with former Police Commissioner Ian Stewart describing it as “a turning point in our history”.