An industry afternoon with Tim Farmer (DiDi ANZ) and Ant White (Sunday Gravy). Wednesday 15 July, from 4pm. The Grove, 32nd Floor, Brisbane. Includes 2 hours of canapes and 2.5 hours of drinks.

BADC and Alt.vfx invite you to an afternoon with two of Australia's most interesting minds in brand and creativity.

What happens when you don't have the biggest budget, team, or market share? You stop trying to win the same way everyone else does.

In markets like Brisbane, smaller brands can't always rely on scale or media weight to get noticed. So they're forced to move faster, take bigger creative risks, and make work people actually talk about.

This session explores how DiDi took on one of the world's biggest brands by competing on culture instead of category conventions, driving significant market share growth and proving that sometimes the biggest advantage is having nothing to protect.

This one's for the whole industry — creative, account service, media, strategy, production, clients. If you work in Brisbane advertising, this one's for you.

Your speakers

Tim Farmer — Head of Brand Marketing, DiDi ANZ Tim leads marketing at rideshare challenger brand DiDi, where he has been responsible for delivering one of 2025's most discussed and debated marketing campaigns. If you've seen it, you certainly won't have forgotten it. Since joining DiDi in early 2024, he has brought an irreverent and distinctive approach to marketing the brand which has led to significant growth across Australia and New Zealand. With almost two decades of experience across the UK and Australia, he continues to bring a passion and skill for helping brands stand out and grow in highly competitive markets.

Ant White — co-founder & CCO, Sunday Gravy Ant White is the co-founder and Chief Creative Officer of Sunday Gravy, the independent creative company on a mission to entertain Australia. After leading agencies including Clemenger BBDO, Droga5 and CHE Proximity to award-winning success, Ant founded Sunday Gravy with the belief that brands grow when they create ideas people genuinely want to talk about. Today, Sunday Gravy is one of Australia's most sought-after independent agencies, creating culturally disruptive work for brands including DiDi, KFC, Coopers and Sapporo. The agency was recently named Campaign Brief's Medium Agency of the Year.

Event details

• Date: Wednesday 15 July 2026
• Time: From 4pm
• Schedule: 4:00pm bar opens · 4:30–5:30pm speakers · 5:30–7:30pm drinks and canapes
• Venue: The Grove, 32nd Floor, 480 Queen Street, Brisbane (opposite Customs House)
• Ticket price: BADC Members $95 · Non-members $110
• Includes: 2 hours of canapes and 2.5 hours of beer, wine, soft drinks and non-alcoholic drinks