In 1912, McCann registered the world’s first advertising trademark ‘Truth Well Told’. In the century since, McCann has been home to some of the world’s greatest brands and some of the industry’s most renowned Truth Tellers. Bryce Courtenay. Phillip Adams. Theodore Geisel (or ‘Dr Seuss’ as you may know him). Great storytellers dedicated to unearthing the most compelling truths about our clients’ brands and conveying them in the most creative ways possible.
In December 1959, McCann opened its doors in Australia and set about uncovering the truths behind some of our own iconic brands. From ‘Louie the Fly’ to ‘The Milky Bar Kid’, ‘It’s Time’ for the Australian Labor Party and even the giant ‘Coke Sign’ in Sydney’s Kings Cross.
In 2011, McCann merged with awarded local independent agency SMART, creating a new breed of agency with the leadership, processes, structures and DNA of a creative independent, backed by global resources and intellectual capital of the world’s largest agency network.
With more than 180 offices in over 120 countries, including two Queensland offices, we’re part of the world’s largest advertising agency network. And as part of McCann Worldgroup, we provide our clients with a completely integrated and comprehensive marketing services offering.