badc

This project incorporated several design techniques, including traditional hand-drawn animation, motion graphics and 3D CG animation, often combined into one shot. Each live action shot was assessed for what type of animated embellishment could add interest and energy to the frame, while ensuring they balanced the composition of the shot and didn’t overshadow the live-action content. Repetition in shape, form and colour palette was used across the edit to add visual cohesion between scenes. The fullframe animation shots were designed to be fast-paced and visually impactful to contrast with the live-action footage. This was done through use of bold colours with tonal variation for the highlights and shadows, the use of the vintage-inspired stipple texture and the design of the moving cameras that seamlessly carry the viewer through the piece.