Challenge
To create a unique & disruptive brand that squashed consumer expectations, taking old-world wine varieties into a new world of their own.
Idea
Foreign Friends represents sharing a bottle with friends is sharing in friendship. Our idea is to blend the old world of friendship with the modern possibilities of connection.
Execution
We evolved postage stamps to form our labels. Whilst small, our stamps are designed to cut through big-time on the shelf. Each postage stamp label tells a unique story. Filled with detailed clues of a different historical visionary woman, each was inspired by a female figure within our business. The backs deliver interactive elements of tactile connection through lettermaking & delivery cues. Each labels considers colour, perfins, dielines, engraving, illustration, & colour design flaws. At the heart of our brand, every design choice considers friendship, connection & travel – delivered to our consumers as much more than just a bottle of wine.
