“The greatest wines of my memory I have deliberately consumed in the company of my fellow men. For I do not believe that women have the character or mental outlook to appreciate rare & beautiful wine” – Margan, Editor Daily Telegraph, 1969.
Enter Foreign Friends, an emerging all-female winemaking team with a design challenging industry standards & inviting consumer connection through product.
In designing the unique stamp labels, FF tackled 3 key challenges; disrupt perceived value, invite collaboration & inspire women.
Beyond wine, the labels open a platform with an interactive canvas that’s an extension of brand language & values. Famously collectable for their charm, each stamp label uses design elements with quiet confidence to invite, indicate quality & pay tribute to incredible women.
By sharing the tale they write, FF hopes to evoke a more inclusive wine culture, inspiring women in wine, the packaging more than just a label, but a device to invite & connect.
