Hatcher Advisory is a holistic, future-focused strategic advisory and accounting firm. With the idea that traditional accounting is where dreams go to die, Hatcher is the antithesis, existing to turn people’s dreams and life ambitions into something real.
The recent brand identity & new name was developed to stand out in the bland landscape of finance through the use of a classic typeface paired with vibrant colours and custom illustrations. The logotype features a simple yet classically modern typeface in black and white, communicating trustworthiness and confidence. The accompanying icon is a dynamic graphic device representing growth, time, future and legacy. The icon has the flexibility to be scaled up or down, seen as a solid shape or outlined, and can be used to house photography, section off information, or frame key moments within images. A suite of custom illustrations was created bringing personality and energy to the extended visual brand.
