Klaro develops and deploys enterprise-level workforce capability management software in complex and fast-paced environments, such as airports, ports, stadiums and transport networks.
Their software is designed to help manage the many levels of staffing needs over a diverse workforce and forms a crucial conduit for training and communication within these dispersed teams.
By providing clarity and transparency for their organisations and team members, they never lose sight of what really matters – the people that make up the company.
In short, Klaro gives you the vision to be great.
We created a brand position and messaging for this highly nebulous niche product and distilled it into a new identity and visual language designed to provide cut-through and define a clear point of difference in a marketplace full of overlapping HR management and risk mitigation products.