Tuesday 22/02/2022. Yep. It really happened.
It’s pretty much the perfect retail sales promotion date for a retailer like our client, Brian Bell Home Centres. So, we went hard and created the promo theme – 22% off TWOSDAY.
As you know, radio is always part of a retail promo. But what’s the perfect length spot for a 22% off promo? It’s 22 seconds.
So, we made and aired a 22 second radio ad. It went to air on FM100 and Hot FM with audiences in the hundreds of thousands.
Only in Port Moresby. Only in Papua New Guinea.
