Next – Outdoor, Qantas Lounge, Facebook, Rich Media Video, Rich Media Expandable, Post-it, Next Case Study

Bronze 2013
Publicis Mojo
The University of Queensland

Advertising Agency Publicis mojo
Creative Director Andy Ward
Copywriter Andy Bird
Art Director Ian de Raat
Print Production Manager Lindsay Donaldson
Account Service Sue Collins, Gabriella Frigenti
Client Marketing Manager Samantha Kennerley, Tanya Hagedorn
Front End Designer Erin Campbell
Digital Producer Emily Elliot
Developer Erin Campbell
Back End Developer Erin Campbell

Entry ID 1179

UQ Business School has always asked the big questions
about the future of business.

But it was a one-way conversation.
We wanted to hear what business had to say.
The answer was NEXT?

Business people were invited to post a question about the
future of business, with the five most liked put to Sir Richard Branson
and other future thinkers.

Questions featured on outdoor sites in the capital cities,
and on leading digital sites.

In a world-first partnership with LinkedIn, we gave people
the chance to be on the panel of future thinkers.

NEXT? was in market for just 10 weeks.

36,500 people visited our website.
560 questions were received.
93 vied for the panellist position.
1.9 million people saw our outdoor.
There were 40.9 million impressions in the digital space.
1,500 people attended the sell-out event.
32,000 watched an hour long NEXT? special on SKY.