We’re all creatures great & small

Silver 2013
Engine Group
RSPCA
Brand

Advertising Agency Engine Group
Creative Director Kory McAvoy
Copywriter Tim Hall
Art Director Kory McAvoy
Agency Producer Sarah Ferguson
Print Production Manager Sarah Ferguson
Account Service Sarah Ferguson
Client Marketing Manager Michael Hornby
Production Company Cartel Film Production
Director Gerard Lambkin
Producer Damion Tiernan
Post Production House Post Lounge
Editor Steve Cooper, Sam Stokes, Brent Kriel
Sound Designer James Starnes
Composer Ryan Walsh / SST Workshop
Design Studio Engine Group
Graphic Designer Megan Nguyen
Retoucher Justin Overell
Finished Artist Megan Nguyen
Printer Advanced Adsignz
Photographer/Illustrator Alex Buckingham
Other Contributors

This TVC was produced 100% pro bono with the kind help and support from the following:
Voice Over - Geoffrey Rush
Cartel Film Productions
Production Assistant - Nicole Miles
Camera Assistant - Cameron Clark
Key Grip - Nick Karam
Gaffer -Glenn Jones
Make up artist - Jane Heta
Talent
Older Lady - Dorothy Thorsen
Older Man - John Nightingale
Post Lounge
Producers - Celeste Fairlie, Kathryn Hammond
Colourist - Jan Degn
Online Editor - Steve Tedman
Dog Talent - Rem Bruijn


Entry ID 1372

The RSPCA QLD has evolved. Now more than ever RSPCA QLD is about educating and changing how we, as people, view our role and relationship with animals. While the brand promise is and will always be ‘for all creatures great and small’, the charter of the organisation has expanded from simply helping animals, to “enlightening people and changing lives”. Engine Group was given the task of repositioning the brand in a manner that holistically reflected the changing scope of its work and vision.

We identified that people connect better with those they share traits and common experiences. In bringing the new position to life, we looked to the similarities between animal and human behaviors and emotions in television and focused on the rational, scientific facts about our DNA makeup in press, POS, and digital to demonstrate the bond that exists between people and animals.