Finalist 2014
Cerebral Palsy League
Online Community Fundraising Campaign


Advertising Agency Laundry Group
Creative Director Nick Harvey
Copywriter Shaun McMahon
Art Director Janet Pogorelc
Agency Producer Ashley Sparks
Account Service Ashley Sparks
Production Company Two Little Indians
Director Hayley MacFarlane
Producer James Greville
Post Production House Two Little Indians
Graphic Designer Elise Appleton
Retoucher Jesse Smith
Photographer/Illustrator Jesse Smith
Developer Linus Lin

Entry ID 2345

Every 15 hours, an Australian child is born with cerebral palsy (CP). It is the most common physical disability in childhood. Approximately 34,000 people are living with CP in Australia and this number is expected to increase to 47,601 by 2050.

To help meet the growing need for support and services, Cerebral Palsy League needed a campaign that would not only raise funds but build awareness of the disability in a heavily saturated fundraising marketing.

FebruDAREy was born. The idea was simple – dares for donations. Set challenges for yourself and your friends can dare you to complete the challenge for a donation. The ballsier you are, the more money you can raise.

Participants posted pictures and videos of their dares online using #Februdarey, spreading the campaign virally. The campaign raised over $60,000, attracted outstanding support from media including the likes of Anchorman 2 star Josh Lawson as a brand ambassador.