How will we serve their memory?

Bronze 2015
Engine Group
Department of the Premier and Cabinet
Anzac Centenary Coordination Unit

Advertising Agency Engine Group
Creative Director Kory McAvoy, Merrin McCormick
Copywriter Merrin McCormick
Art Director Kory McAvoy
Agency Producer Caz Vize
Account Service Sarah Deery
Production Company Cartel Film Production
Director El Davros
Producer Katherine Cooke
Cinematographer Jason Hargreaves
Post Production House Alt.vfx
Editor Matt Bennett, Ant Newton
Sound Designer Stevie-Leigh Batiste
Other Contributors

Grade - Sally Johnson

Entry ID 2450

Engine were appointed by the ACCU to generate awareness and involvement in the Queensland Anzac Centenary – a 4 year commemoration marking the duration of the First World War.

We asked our audience ÔHow will we serve their memory?Õ through a multi-channel campaign including TV, radio, press, social media and PR. To ensure the campaign felt personal and relatable, we engaged current Australian Defence Force personnel to read genuine letters/telegrams written by Queenslanders who served in the First World War.

Results: Website visitation increased from 400 to 4000 unique visitors per week. TVC received over 110,000 completed YouTube views.

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