Finalist 2015
George Patterson Y&R

Advertising Agency GPY&R Brisbane
Creative Director Andrew Thompson
Copywriter Jim McKeown
Art Director Joshua Bartlett
Agency Producer Kohbe Vela
Print Production Manager Michelle Short
Account Service Robyn Larkham, Jamileh Tufail
Client Marketing Manager Bernadette Norrie, Kelly Brightwell, Claudine Manera, Simon Clarke
Production Company Cartel Film Production
Director Gerard Lambkin
Producer Damion Tiernan
Post Production House GPY&R
Editor Dylan Jones
Sound/Music Studio SongZu
Digital Producer Grace Francis
Developer Jake Pospischil

Entry ID 2603

Billsplitter was a new function on the Suncorp Bank mobile app that let you transfer money immediately to a contact through your phone. The advertising idea was that Billsplitter ÔSplits Bills and keeps mates togetherÕ. To bring the idea to life we created a fun pre-roll with someone using ducks in a postage tube to gently remind a workmate of money owed, a whole batch of outdoor and ambient media and a Facebook app that let people create a BFF montage Ð a montage of their friends cut to an epic 80Õs style track. The campaign helped us drive a 25% uplift in customers using the Billsplitter function of the app.