The Rolls

Finalist 2017
Queensland Urban Utilities
The Rolls

Advertising Agency Khemistry
Creative Director Lindsay Thompson
Copywriter Tim Kelly
Art Director Lindsay Thompson
Agency Producer Bec Dakin
Account Service Mark Anthony
Client Marketing Manager Mel Argue
Other Contributors

Title Design - Alex Adam
Colourist - Alex Adam
Sound design - David Gaylard

Entry ID 7587

Queensland Urban Utilities needed to change the way SEQ residents used the toilet, educating them to only flush the 3Ps (pee, poo and paper).

The Rolls used the premise of the 80’s sitcom family to deliver this message in a fresh, engaging way. The six videos amassed 1.4 million views across Facebook and Youtube, generating over 14.5k content clicks on Facebook alone. What’s more, awareness of QUU’s sewerage services has increased by 20% amongst SEQ residents.