Queensland Urban Utilities needed to change the way SEQ residents used the toilet, educating them to only flush the 3Ps (pee, poo and paper).
The Rolls used the premise of the 80’s sitcom family to deliver this message in a fresh, engaging way. The six videos amassed 1.4 million views across Facebook and Youtube, generating over 14.5k content clicks on Facebook alone. What’s more, awareness of QUU’s sewerage services has increased by 20% amongst SEQ residents.