Christmas is the busiest time of the year for advertising clutter. So Powerball decided to take a less traditional approach, taking over one of Australia’s busiest airports to create one brave outdoor stunt. The gift-wrapped 80-seater private jet, combined with a snap-and-share promo, generated a wave of social media shares. Holiday-makers snapped and shared it, and coverage on prime-time news helped reach 1.5 million people in just 24 hours.
Gift Jet 05E Ambient
Bronze 2017
Y&R Brisbane
The Lott
Powerball
Advertising Agency Y&R Brisbane
Creative Director Brendan Greaney
Copywriter Ash Kennedy
Art Director Katelyn Testa
Agency Producer Kohbe Vela
Print Production Manager Michelle Short
Account Service Mark Gregory and Lucy Flower
Client Marketing Manager Andrew Shepherd, Jill Every, Ben Johnson and Kimberley Garner
Other Contributors
Designer: Nick Williams
Planner: Erin Core
Production Company: Light + Shade
Director - Matt Bamkin/ Josh Zaini
Producer - Sean Kennedy
Editor - Pete Christie
Visual Effects - Jono shaw
Sound Designer - Pete Christie
Entry ID 7789
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