The Other Me

Finalist 2017

Advertising Agency Shane Murray
Copywriter Shane Murray
Sound/Music Studio RoscoAudio
Sound Designer Rosco
Other Contributors

Sarah Ritchie

Entry ID 8882

37.74834437% email response rate! That’s 57 responses from 151 writers, art directors, creative directors, producers, clients and voice over artists from the Brisbane industry.
In the first year of growing RoscoAudio I’d been winging it as a one-man-band. But as demand grew I knew I needed to bring on a producer. Problem was though, how was I going to convince clients that dealing with my new producer was not a step down from dealing with the principle of the business? I wanted them to know that they would be still treated with that same old wink-and-a-smile larrikin charm, and that the experience would be just as personable and professional as dealing with me.
My multi-talented, multi-tasking new producer helped me with these 2 x 45 second audio spots.