Dodgy Bosses

Bronze 2018
Hospo Voice
Online Video

Advertising Agency flip
Creative Director Jesse Richardson
Copywriter Jesse Richardson
Art Director John La Motta
Agency Producer Jenna Doran
Other Contributors

Production company: Bodhi Films

Director: Brendan Williams

Cinematographer: Brendan Williams

Producer: Todd Williams

Entry ID 17454

Rather than plead with a join message, this tongue-in-cheek video ostensibly from the Dodgy Bosses of Australia Association appealed to the target’s cynical humour and allowed us to provide a hard sell message that didn’t really feel like a hard sell message. The video gained over 25,000 organic views at and over 300 people joined the union as a result of the campaign.

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