Rather than plead with a join message, this tongue-in-cheek video ostensibly from the Dodgy Bosses of Australia Association appealed to the target’s cynical humour and allowed us to provide a hard sell message that didn’t really feel like a hard sell message. The video gained over 25,000 organic views at https://www.facebook.com/HospoVoice/videos/2005979856286198/ and over 300 people joined the union as a result of the campaign.
Dodgy Bosses 3H Online video
Bronze 2018
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Hospo Voice
Online Video
https://www.facebook.com/HospoVoice/videos/2005979856286198/
Advertising Agency flip
Creative Director Jesse Richardson
Copywriter Jesse Richardson
Art Director John La Motta
Agency Producer Jenna Doran
Other Contributors
Production company: Bodhi Films
Director: Brendan Williams
Cinematographer: Brendan Williams
Producer: Todd Williams
Entry ID 17454
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