Dodgy Bosses

Bronze 2018
flip
Hospo Voice
Online Video

https://www.facebook.com/HospoVoice/videos/2005979856286198/

Advertising Agency flip
Creative Director Jesse Richardson
Copywriter Jesse Richardson
Art Director John La Motta
Agency Producer Jenna Doran
Other Contributors

Production company: Bodhi Films

Director: Brendan Williams

Cinematographer: Brendan Williams

Producer: Todd Williams


Entry ID 17454

Rather than plead with a join message, this tongue-in-cheek video ostensibly from the Dodgy Bosses of Australia Association appealed to the target’s cynical humour and allowed us to provide a hard sell message that didn’t really feel like a hard sell message. The video gained over 25,000 organic views at https://www.facebook.com/HospoVoice/videos/2005979856286198/ and over 300 people joined the union as a result of the campaign.