Finalist 2018
Publicis Worldwide

Advertising Agency Publicis Worldwide
Creative Director Ryan Petie
Copywriter Ryan Petie
Art Director Lee Griffin
Agency Producer Vicki Lee
Print Production Manager Luke Stocks
Account Service Simone Waugh
Client Marketing Manager Terri Meadmore
Production Company Finch
Director Alyssa McClelland
Producer Claire Thompson
Cinematographer Zoe White
Post Production House Finch
Editor Gabriella Muir
Sound/Music Studio Sonar

Entry ID 18937

#TeamGirls is an idea that addresses the confidence gap confronting Australian girls. The platform was built primarily through a national partnership with Netball Australia, the largest community of young girls in Australia, to encourage participation of girls in sport – because the lessons learned translates to confidence off the court. #TeamGirls, still in its infancy, has significantly raised awareness of the importance of girls playing sport and has spawned many streams of work – multiple films, activations, microsite, editorial content, stadium content, sponsorships, and one of the most widely-read Mamamia articles in the last 12 months. First 8 weeks = 3.3M video views, 7M impressions, 65,000 interactions.