#TeamGirls is an idea that addresses the confidence gap confronting Australian girls. The platform was built primarily through a national partnership with Netball Australia, the largest community of young girls in Australia, to encourage participation of girls in sport – because the lessons learned translates to confidence off the court. #TeamGirls, still in its infancy, has significantly raised awareness of the importance of girls playing sport and has spawned many streams of work – multiple films, activations, microsite, editorial content, stadium content, sponsorships, and one of the most widely-read Mamamia articles in the last 12 months. First 8 weeks = 3.3M video views, 7M impressions, 65,000 interactions.
#TeamGirls 4A Campaign
